The Difference Between Expensive Pricing and Expansive Pricing | #9
This episode unpacks a classic Serena-ism: "When you see your pricing as expensive, your clients will too. When you see it as EXPANSIVE, your clients will too."
What's the energetic different between expensive and expansive? Simply put, EXPANSIVE thinking invites both you and the client to stretch and expand into your new beliefs and mindset. Expansive pricing feels like an opportunity to GROW. Meanwhile, expensive pricing feels energetically like you don't think you deserve the BIG Happy Money in either direction. You don't deserve to make it, and your client won't feel like they're spending it.
In order for BIG Happy Money to truly be mutual, beneficial, and ABUNDANT, your pricing must feel energetically like THE BEST DAMN THING for both you and your client. Thinking you're overcharging, hemming and hawing about a payment plan, etc., will keep you acting expensive (ie, money and growth are scarce and limited) and you cannot invite the client to expand and take action from that energy.
Shift your mindset and start locking in Proper Pricing now with this advice!
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Love you, mean it!